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Backend Products

     Having backend products can boost your profits by 30%. But, what kind of backend products you should sell?

Existing Products

     "Backend products" have their own special name, but they don't have to be special. Any products additional products that a customer buys that they didn't originally intend to are backend products. For instance, if a customer is buying a digital camera, memory cards, printers, and photo papers can all be backend products. You just have to sell them! (Check out this article on upselling  and followup .)

Create New Products

     Most people I have talked to are selling only one product. If this is the case, you need to create or find other products that are related to the product you already have. For example, if you are selling antivirus software, you can create firewall and/or antispyware software. If you wrote a book, you can write a sequel or create a members-only website related to your book's topic. A few minutes of brainstorming will give you plenty of ideas.

Be an Affiliate

     However, the real problem isn't to create new products; it is that you are too busy or too lazy. Even so, don't give up, yet. There are lots of online stores, like amazon.com, that offer affiliate programs. You just need to find some good affiliate programs that are related to your product. A simple registration will boost your income. (For more on affiliate programs .)

© August, 2007