Since the dawn of e-commerce, web content has been generating huge volumes of visitors. It is so powerful that Internet Marketers have coined a new term, "Content Marketing". However, not all content has the same power of attraction.
Selecting a Topic
The key step of Content Marketing is to select topics that many people are talking about. No matter how interesting the content is, if no one cares about that particular topic, the content will not generate any traffic. Fortunately, it is easy to find the trendy topics; searching for popular keywords as you do for Search Engine Optimization will tell you what topics the majority of people are interested in. Unlike selecting keywords for SEO, you do not need to pay attention to the exact choice of words. For example, the difference between "thumb drive" and "memory stick" is important for SEO, but not for selecting topics. You can just write an article about USB memory devices.
Other than selecting topics based on popularity, you can write about the same topics your competitors have chosen. If the topics are content-worthy to your competitors, those topics are most definately content-worthy to you as well. When you are doing so, you have two options; you can simply write an article that looks like any other content, or you can argue against the competitors' point of view and write a one-of-a-kind article. If a majority of Internet users agree with your unique point of view, you can significantly increase the traffic to your site. On the other hand, if many people disagree, your content might backfire. (Please pay close attention here; agree or disagree is not right or wrong. Even though you are right, people could disagree . This is a gamble, so try it at your own discretion.
© October, 2013