Basically, search engine optimization (SEO) for mobile pages and for desktop pages is the same. Yet, there are few things you need to pay attention to for mobile pages' SEO.
First, identify the types of mobile sites from a search engine crawler's point of view. There are two ways to build hybrid website (serving desktop users and smartphone users).
- Redirect visitors to the proper pages based on “user-agent." In this case, each page has its own unique URL.
When you build web pages by using the second method, search engines will definitely consider content for mobile devices and desktops as duplicated content, and this will result in bad search result rankings. However, there is a simple fix. All you have to do is add:
<link rel="alternate" media="handheld" href="URL of mobile page" />
to a desktop page, and add
<link rel="canonical" href="URL of desktop page" />
to corresponding mobile page.
© June, 2015