In January, there was an algorithm update for Google's search result rankings. Let's see what happened.
Definition
In a blog entry titled "Helping users easily access content on mobile 
," Google shows us how they define "excessive advertisements:"
"When a user navigates to a page from the search results,
- the page shows a popup that covers the main content,
- the page displays a standalone interstitial that user has to dismiss, and
- the above-the-fold portion of the page is similar to a standalone interstitial.
However, when these techniques are being used to fulfill legal obligations (e.g. cookie usage permission or age verification), they aren't considered to be excessive advertisements.
Effects
According to a small number of webmasters, excessive advertisements (as defined above) did affect their search result rankings. So, it seems that Google's blog entry is trustworthy, and it would be a good idea to revise your website according to their guidelines. Also, there are opinions all over the internet, but you should be careful not to be overwhelmed by them. All you need to be concerned about is what's happening with your site's search rankings and what Google says on their blog.
For Users
When it comes to search algorithm updates, the majority of people focus on search result rankings. However, there is a more important issue: being user-friendly. Google updates their algorithms for a better user experience, so Google developers see websites from the users' point of view. Whether you agree or disagree with Google, it is better to make your website user-friendly. This isn't just about search results--excessive advertisements keep visitors away. So, eliminating them from your website will result in more profits.
© March, 2017